throughout its marketing activities
External Factors For external factors, we looked at our survey, focus group, in depth interview as well replica louis vuitton bags as our ZMET findings. We also did some further research on how the brand continue to leverage on these external factors. Based on the qualitative and quantitative research that we conducted, we were able to gather that the consumers not only recognized the Louis Vuitton brand, but also its association with high quality craftsmanship and the its classy personality. However, some of our respondents also pointed out that Louis Vuitton is increasingly prevalent on the street. Hence some felt that it isn't exclusive anymore, which is a non ideal association for the company. Furthermore, some respondents felt that Louis Vuitton has, over the years, acquired the image of a brand carried by the older women. replica louis vuitton Because of these non ideal associations that many of the consumers have of the Louis Vuitton brand, it may mean that the consu